Formulated with Rice Tien Protein, clinically proven to increase hair volume and improve appearance of natural shine in just five washes. Rice Protein has been shown to increase hair volume by 20% after 5 washes* based on TRI-K Rice Tein NPNF study after 5 washes Gives you a nourishing cleanse to encourage overall hair length & density Boosts shine in dull, dry hair Free of parabens, phthalates, silicones, sulfates, & artificial fragrance Why You'll Love This: Made in the USA Kitsch is a 4ocean Certified Cleanup Partner. For every shampoo or conditioner bar you purchase, 4ocean pulls the equivalent of one shampoo bottle’s worth of plastic from the world's oceans, rivers, and coastlines. Shampoo and Conditioner Set