Express yourself! HUGO introduces its trend-setting, rule-breaking style to children for the very first time, with the reveal of the new HUGO Kids. A sporty aesthetic is evident throughout, with branded cycling shorts, cropped hoodies and logo leggings for girls, and drawstring shorts, caps, and zip-through jackets for boys. Many of the pieces carry the HUGO Responsible label, including a wide variety of organic cotton tees, while hoodies and sweatpants are delivered in cozy French terry woven with more than 80% organic cotton. The brand’s instantly recognizable red logo label also features prominently on seasonless essentials ranging from tees and polos, to hooded jackets.