Product Specifications

• Category: Personal Care / Hair Color
• Brand: L’Oréal Paris
• Product type: Permanent Hair Color
• Variant / Shade: #60 Crystal Brown
• Case pack: 12 retail units per case
• Intended use: Permanent hair coloring

Product Description

L’Oréal Paris Feria Permanent Hair Color in shade #60 Crystal Brown is a permanent hair dye formulated to deliver balanced brown tones with reflective dimension. The formula is designed for full-head application, color refresh, or root coverage, depending on consumer needs.

Each retail kit typically includes the colorant, developer, conditioning treatment, and detailed instructions required for at-home application. The permanent formulation is developed to provide long-lasting color performance, supporting consistent resale in retail, pharmacy, and beauty supply channels.

Wholesale Presentation & Packaging

This product is supplied in a wholesale case containing 12 individually boxed, retail-ready units. Each box is factory-sealed and clearly labeled with shade number and name to facilitate organized shelf placement and assortment management.

The 12-pack case configuration supports structured inventory control, efficient replenishment cycles, and compatibility with standard hair color merchandising programs in supermarkets, drugstores, and export markets.

Commercial Relevance for Wholesale Buyers

Permanent hair color remains a high-rotation category within personal care assortments. The #60 Crystal Brown shade complements core brown tone segments and supports a balanced shade portfolio within structured planograms.

With consistent packaging, standardized kit components, and predictable consumer demand, this 12-unit case format is suitable for wholesalers, distributors, and multi-location retailers managing centralized procurement and bulk purchasing programs.

Key Features

• Permanent hair color designed for long-lasting brown results
• #60 Crystal Brown shade with reflective tonal balance
• Complete boxed kit for at-home application
• 12 retail-ready units per wholesale case
• Standardized packaging for efficient merchandising and logistics handling