Product Specifications

• Category: Personal Care / Hair Color
• Brand: L’Oréal Paris
• Product type: Permanent Hair Color
• Variant / Shade: #B61 Hi-Lift Downtown Brown
• Case pack: 12 retail units per case
• Intended use: Permanent hair coloring

Product Description

L’Oréal Paris Feria Permanent Hair Color in shade #B61 Hi-Lift Downtown Brown is a permanent hair dye formulated to deliver lightened brown tones with dimensional reflect. The hi-lift designation indicates a formulation intended to lighten natural hair color while depositing tone in a single process.

Each retail kit typically includes the colorant, developer, conditioning treatment, and detailed instructions for at-home application. The permanent formula is designed to provide long-lasting color performance, making it suitable for consistent resale across retail, pharmacy, and beauty supply environments.

Wholesale Presentation & Packaging

This product is supplied in a wholesale case containing 12 individually boxed, retail-ready units. Each box is factory-sealed and clearly labeled with shade code and name to support efficient merchandising and shade assortment organization.

The 12-pack case configuration allows for structured inventory management, simplified replenishment cycles, and compatibility with standardized hair color planograms in supermarkets, drugstores, and export distribution programs.

Commercial Relevance for Wholesale Buyers

Permanent hair color is a high-rotation category within personal care and beauty assortments. The #B61 Hi-Lift Downtown Brown shade supports lighter brown tone segments and expands shade depth within structured retail programs.

With predictable demand, standardized kit components, and consistent packaging, this 12-unit case format is suitable for wholesalers, distributors, and multi-location retailers managing centralized procurement and bulk purchasing strategies.

Key Features

• Permanent hi-lift hair color designed to lighten and tone in one step
• #B61 Hi-Lift Downtown Brown shade for lightened brown results
• Complete boxed kit for at-home application
• 12 retail-ready units per wholesale case
• Clear shade identification for efficient merchandising and stock control