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L’Oréal Paris Feria Permanent Hair Color in shade #B61 Hi-Lift Downtown Brown is a permanent hair dye formulated to deliver lightened brown tones with dimensional reflect. The hi-lift designation indicates a formulation intended to lighten natural hair color while depositing tone in a single process.
Each retail kit typically includes the colorant, developer, conditioning treatment, and detailed instructions for at-home application. The permanent formula is designed to provide long-lasting color performance, making it suitable for consistent resale across retail, pharmacy, and beauty supply environments.
This product is supplied in a wholesale case containing 12 individually boxed, retail-ready units. Each box is factory-sealed and clearly labeled with shade code and name to support efficient merchandising and shade assortment organization.
The 12-pack case configuration allows for structured inventory management, simplified replenishment cycles, and compatibility with standardized hair color planograms in supermarkets, drugstores, and export distribution programs.
Permanent hair color is a high-rotation category within personal care and beauty assortments. The #B61 Hi-Lift Downtown Brown shade supports lighter brown tone segments and expands shade depth within structured retail programs.
With predictable demand, standardized kit components, and consistent packaging, this 12-unit case format is suitable for wholesalers, distributors, and multi-location retailers managing centralized procurement and bulk purchasing strategies.
Ships within 48 hours · Estimated delivery Jun 23 - Jun 28
US$40
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