A thorough entryway into the trailing corridors of graphic design, published by Thames & Hudson Ltd. This revised and expanded edition gives a full insight into how design affects selling, communication, branding, and emotional experience. Whichever capacity you fill-student, freelancer, or veteran designer, this book equips you to navigate the fast-changing world of design with clarity and confidence.

It will take a ride through everything from product packaging and corporate identity to advertising and digital content, tracing the many different ways graphic design shapes the visual world. This book becomes a treasure trove of practical tips, real-life examples, and insider knowledge to be used both as a theoretical reference and as a practical guideline. It acts as a bridge between creative work and commercially viable work, stressing the fact that good design can inform, persuade, entertain, and even bring joy.

Clearly and visually described, the book covers all basic design principles, typography, color theory, layout branding strategy, and so on. Interestingly, it would help to augment this with a look at the psychological and emotional impacts of design that give students insight into how to develop work that resonates whole-heartedly with their audience. You'll learn not only how to make designs look good but how to make them work.

The best companion to any creative-giving birth to graphic designers, art directors, or anyone in between: the book is the map charting out the pathways to success and will redefine your visual storytelling, assist in answering complicated design challenges, and help you to stand apart in an oversaturated market place.

Details:
• Publisher: Thames & Hudson Ltd
• Edition: Revised and Expanded Edition
• Language: English
• Pages: 352
• Country of Origin: United Kingdom
• Dimensions: 24.5 × 25.4 cm
• Format: Hardcover

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