Product Specifications

• Category: Personal Care / Men’s Grooming
• Brand: AXE
• Product Type: Hair styling paste
• Variant / Model: Messy Look Flexible Hair Paste
• Unit Size: 2.64 oz per unit
• Pack Configuration: 12-pack (12 units)
• Hold / Finish: Medium hold; natural finish }
• Intended Use: Texturizing and flexible styling for short to mid-length hair 

Product Description

AXE Messy Look Flexible Hair Paste is a styling paste designed to create a tousled, textured look with a medium-hold, natural-finish feel. The paste format supports flexible styling and reworkable control, helping shape a “just-got-out-of-bed” style without weighing hair down.

In the market, this sits in the fast-moving men’s styling segment often shopped alongside men’s hair care and grooming essentials in drug, grocery, and convenience channels. The 12-pack format supports consistent stock for retailers and distributors serving repeat-purchase grooming categories, including barbershops and salon retail counters that carry everyday styling options.

Packaging & Format

• Format: Hair styling paste
• Unit Size: 2.64 oz each
• Pack: 12 units per pack

Key Features

• Flexible paste designed for textured, tousled styling
• Medium-hold positioning with a natural finish
• Reworkable styling to reshape throughout the day 
• Best suited for short to mid-length hairstyles
• 12-pack supports efficient stocking and replenishment