Purple’s always been part of Urban Decay’s DNA, so it’s no wonder we created a Naked Eyeshadow Palette that pays tribute to our signature color *and* looks good on everyone.

The hyperpigmented, velvety Naked eyeshadow family has a new lineup of peachy neutrals, pale lavenders, deep violets, and blacklight purples. Naked Ultraviolet’s iridescent micro-shimmers and light-reflecting shades grab attention, while transformer shadows add a futuristic holographic finish. Use these ultra-blendable shadows solo or layer to create versatile eye looks with a pop of purple. Includes a vegan and cruelty-free double-ended brush.

How to use

• Try the first 7 shades (left to right) for a quick and easy swipe of color or layer up to create a soft, multi-dimensional eye look.
• Use the deeper 5 shades on the right to level up your look and create a super smoky eye or a rich, hazy purple look.
• Top off with Lucid, V.R., and Euphoric to easily transform any shade into a holographic color.