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An extraordinary and rare complete set of six original Andy Warhol Factory Films promotional cards, circa 1968 — each featuring a pink and black portrait of Andy Warhol on the front with an ingenious rotating paper disc mechanism on the reverse that the viewer turns manually to cycle through different film titles and images. The set is accompanied by an original folded pamphlet of promotional advertisements designed to be cut out and mailed to newspapers, courtesy of Factory Films, Inc.
These cards are documented museum objects. The Andy Warhol Museum in Pittsburgh holds an example in its founding collection (accession number TC50.2.10), described as "Film promotion card (Now in Release from Andy Warhol Films, Inc.), 1967–1968." Paul holds not one but six complete examples — a full set — with the original rotating disc mechanism intact and the original newspaper advertising pamphlet included, making this one of the most complete and significant groupings of this ephemera to come to market.
The rotating disc mechanism cycles through the following Warhol underground films — a virtual who's-who of the Factory's most celebrated and historically significant cinema:
The cards measure 9 × 8.75 inches and are offset-printed in colors — a pink and black Warhol portrait on the obverse, with the rotating disc mechanism on the reverse allowing users to manually change the displayed film title and image. The mechanism is a volvelle — a type of paper wheel calculator/display device with roots going back to the medieval period, here repurposed by the Factory as a promotional tool that is itself a work of graphic design ingenuity. The accompanying pamphlet contains promotional advertisements intended to be cut out and submitted to newspapers for film listings — a remarkable survival of the Factory's grassroots distribution infrastructure.
These cards were produced at one of the most electrically charged moments in American cultural history — 1967–1968, the peak of Warhol's filmmaking career, the eve of the Valerie Solanas shooting that would change the Factory forever, and the height of the underground cinema movement in New York. The films listed — from Chelsea Girls to Lonesome Cowboys — collectively represented a fundamental challenge to mainstream American cinema's depictions of sexuality, gender, and identity. These promotional cards were the grassroots marketing apparatus of that revolution.
Good overall condition with some minor discoloration and wear to papers consistent with age. The rotating disc mechanisms are present. Please review all photographs carefully.
Ships within 48 hours · Estimated delivery Jun 22 - Jun 27
US$40
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