Fudge Professional Clean Blonde Damage Rewind Purple Toning Shampoo – instantly erases yellow tones and repairs damage for blonde hair, with Opti-PLEX™ technology for 95% stronger hair*.

Don’t choose between toning and repair! This dual-force purple shampoo contains salon-strength purple micro-pigments that neutralise brassy tones, while the unique Opti-PLEX™ technology penetrates deep into the hair core, reconstructing bonds after chemical, styling, and environmental damage, and weightlessly smoothing the cuticle.

Benefits:

• Tone correction: Instantly removes yellow and brassy tones for a clean, bright blonde

• Stronger, smoother hair: Hair is 95% stronger* and 10x smoother with double the softness

• Bond repair: Opti-PLEX™ technology strengthens hair from the inside out

• FragranceFuse™ technology: Leaves hair soft and infused with a long-lasting, luxurious fragrance

• Damage defense: Protects against colour fading, styling, UV, and pollution

Tip: Use with Clean Blonde Damage Rewind Conditioner for the ultimate hair toning and PLEX reconstruction.

*Tested by breakage - Results achieved when used with Clean Blonde Damage Rewind Conditioner