An intensified version of an iconic hair hero, Philip Kingsley’s Elasticizer Extreme will transform your hair care ritual, even if you’re struggling with very dry, damaged hair. A luxurious pre-shampoo conditioning treatment, Elasticizer has attained legendary status and legions of fans thanks to its deeply conditioning effects – and this edition contains higher active doses of its clever ingredients to offer even more intense benefits. Originally formulated for Audrey Hepburn, the formula boosts elasticity, manageability, bounce and shine, delivering rich moisture in the cuticle without weighing strands down. Leave it on for a minimum of 10-20 minutes or even overnight for a deep treatment when your hair needs some TLC. A total treat for tresses, the formula stars hydrolysed elastin, castor oil, olive oil and glycerine to boost hydration and lock in moisture, to leave hair looking intensely nourished, healthy and shiny – and all before you’ve used shampoo. Impressive! With frequent use, you can expect stronger, healthier hair and less breakage – you’ll never want to wash your hair without it.